What You Need to Know About Dual Agency Before Selling a Home in Mid-Missouri
Adams Realty • September 2, 2025

Be Careful & See Why Dual Agency Can Be Problematic for Mid-MO Homeowners


When you’re preparing to sell your home in Columbia, Centralia, or anywhere in mid-Missouri, you may come across the term “dual agency” in your search. Dual agency happens when the same real estate agent represents both the buyer and the seller in a single transaction. While it may sound convenient at first, this setup often comes with risks. Sellers may face conflicts of interest, limited representation, and even lower offers. Understanding how dual agency works—and why it can become a dilemma—helps you protect your investment and make the best decision for your mid-Missouri home sale. 


Who pays commission in dual agency for a mid-MO home? 


In most real estate transactions, the seller pays the commission, which is typically split between the buyer’s agent and the seller’s agent. In a dual agency situation, however, the same agent receives the full commission. This can create a major conflict of interest, and your agent may be motivated to close quickly at any price rather than negotiate the highest value for your home in mid-Missouri. That’s why sellers should be cautious before agreeing to dual agency in the Centralia, MO area. 


Dual agency can lead to lower selling prices on your home in mid-Missouri 


A strong listing agent’s top priority is to negotiate the best possible price for your home. But in dual agency, that responsibility gets blurred. Because the real estate agent is representing both sides, they can’t fully advocate for your best interests or for the buyer’s. Sellers in mid-MO often end up accepting offers below market value. With a dedicated seller’s agent from Adams Realty, you’ll have someone in your corner who focuses only on getting you the highest return on your property. 


Dual agents may not communicate as honestly with mid-Missouri buyers & sellers


Clear and open communication is the foundation of any successful real estate transaction. But in a dual agency setup, your agent can’t share certain information with you, such as how much the buyer is really willing to pay. This lack of transparency can leave sellers feeling frustrated and uninformed. Mid-Missouri homeowners deserve an agent who communicates openly, negotiates confidently, and prioritizes their goals. Avoiding dual agency helps ensure you always know where you stand. 


Put Your Trust in the Dedicated Team of Agents at Adams Realty. Contact Us & Sell Your Home in Centralia, MO


At Adams Realty, we believe selling your home should feel straightforward and transparent. Our experienced agents are committed to protecting our clients’ best interests and avoiding dual agency scenarios. When you’re listing a home in mid-Missouri, our team works tirelessly to market your property, attract serious buyers, and negotiate the highest possible price. With Adams Realty, you get full representation every step of the way. Schedule a consultation now!

Reach an Agent